And support the cause! 15% of all proceeds from the SONI Collection will go directly to the LGFB. I encourage everyone to check out the collection and look into the LGFB foundation. This piece would act as an accent and not take away from the jewelry. In the end Nancy and I decided on the LIYA ensemble. I wanted to pair the right outfit with this campaign. The pink beading effortlessly ties in the breast cancer awareness.Ĭancer hits very close to home for me. The Soni Collection, named after Nancy’s mother, consists of a beautiful necklace and set of earrings.

She teamed up with LGFB and a Mississauga based RJS & Co to design a jewelry collection in memory of her mother. One of them being, restoring the ‘sense of self’ that helps define womanhood.” We forget that the best medicine doesn’t come in a bottle – there is a lot of emotional and psychological aspects involved with battling cancer. As Nancy put it, “LGFB helps women with cancer by offering beauty workshops that give women the techniques and tools to be beautiful again. Through our collaboration, Nancy wanted to shed light on the Look Good Feel Better Organization (LGFB). Nancy has been working hard to raise awareness in her honor. Nancy’s mother passed away after a long battle with breast cancer. Nancy is a very talented MUA and an all around great person! She reached out to MARKET early this year to coordinate a collaboration in memory of her late mother. I get the pleasure of highlighting Nancy Virdi.

Today’s blog is a little outside the usual theme.

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